Will Goodman has two decades of experience achieving results in public policy at the nexus of the Pentagon, Capitol Hill, and industry In 2020, Goodman joined ARA, a 2000-person, 100-percent employee-owned tech company, to establish and lead its government relations enterprise and Political Action Committee (PAC). As the Senior Vice President of Government Relations, Goodman has boosted growth prospects for ARA and led efforts to expand employee ownership in the government contracting marketplace.

Prior to joining ARA, Goodman had been the Vice President of Government Affairs at MacAndrews & Forbes Inc., a NYC-based holding company that owned, among other large holdings, Revlon, AM General, Vericast, and Deluxe Entertainment. Goodman primarily lobbied for AM General, a leading global supplier of military light tactical vehicles. Goodman's other private sector experiences were at Novetta and the National Defense Industrial Association (NDIA). At Novetta, Goodman was the Vice President of Open Source Products and Technology and helped lead and develop business for Novetta's open source business unit. Goodman's tenure at NDIA culminated as the Vice President for Policy, where he led and managed the Association's policy team. While at NDIA, along with Jon Etherton, Goodman co-wrote Pathway to Transformation, a well-regarded acquisition reform report.

Before joining NDIA, Goodman was defense advisor to Senator Patrick Leahy of Vermont, the senior Democrat on the Senate Appropriations Committee, and the Co-Chair of the Senate National Guard Caucus. Goodman supported Senator Leahy in the development, drafting, and enactment of the National Guard Empowerment Act of 2011, a bill with 68 Senate co-sponsors that added the Chief of the National Guard Bureau to the Joint Chiefs of Staff as an amendment to that year's National Defense Authorization Act. Goodman began his service to Senator Leahy as a Brookings Institution LEGIS Fellow.

Goodman started his federal career in the Office of the Secretary of Defense (OSD) as an action officer supporting the Under Secretary of Defense for Policy. Goodman wrote guidance for, reviewed, and advised on the approval of U.S. Northern Command and U.S. Southern Command contingency plans, and he also supported the development and review of several U.S. Special Operations Command plans. He recommended domestic counterterrorism policies and procedures and advised on the Pentagon's participation in the National Exercise Program.