Billions of dollars have been invested in Virtual and Augmented Reality technology development, but despite the investment and hype, a “killer” app remains elusive. And yet, newer, faster, higher-resolution, and more capable headsets continue to be developed and released every year. What is driving companies to bet on Extended Reality? Where did these technologies come from? Are there any success stories for these technologies, and what does the future hold? The presentation will delve into these questions and offer some insights and perspectives.